THE DIFFERENCE BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING ?

For many businesses reaching the right "marketing" decision is not very easy. How to market a product?, What marketing strategy should choose to attract customers?. These kinds of questions are what marketers dealing each day. By the time being market evolved, so do the marketing strategies. The difference between digital and traditional marketing is still a real debatable topic for many companies when it comes to marketing.

 

What is digital marketing?

 

        After the invention of the Internet, we all are connected with the world digitally. Some of the main platforms like websites, blogs, social media. So the marketing made through such platforms is said digital marketing. 

 

A simple example like if you are planning for a vocation you will google for some great location. Then you will be received with some sponsored ad from MakeMyTrip.com or tripadvisor.in or Yathra.com,  

 What is Traditional Marketing?

 

  Up until the beginning of internet traditional marketing is the only way of marketing.  The main platforms are like Newspapers, Radio, Banners, TV Commercials, Magazines, etc which, of course, is an old fashioned but even still plays an important role.

Why the market is drifting from Traditional to Digital Marketing?

 

 

                                  Most brands focus mainly to promote through digital platforms like E-Commerce, Google Ads, Emails, etc. rather than traditional platforms. It is mainly because of what Digital marketing can do better than traditional marketing. Some key features of digital marketing are

Cost 

       Social media Ads are more affordable and eco-friendly as compared to radio or a tv commercial or a newspaper. The return of investment can also be analyzed on digital marketing platforms 

Time 

     Digital marketing gives a quick result thus if needed reframing of the strategy can be done but the traditional method needs to wait week or months for the result.

Reach 

     Social media is easy to reach to the targeted audience around the world with minimal cost, while traditional marketing will only reach the local audience with a high cost 

Value

     Digital marketers always use to provide value to their customers by giving the right content and solutions like a two-way communication with the customers and making them feel they are listened and taken care of, while traditional marketing target only sales and one-way communication is not good 

While on the other hand traditional marketing also has some key features like the ads can be permanent which makes customers memorable and impactful as they are the part of peoples day to day lives. Some of the key ads during the ’90s is still memorable due to the unique and powerful way of presentation

 

Which type of marketing is the best?

  Even though traditional marketing is more expensive due to the printing, radio, and tv commercials while digital marketing is taken over because of a great number of advantages Both marketings play vital roles and both have there own pros and cons. For the best result understand the market needs and find the right balance between both kind of marketing